Client testimonials are very powerful tools when building your trust factor and authority. Hearing about you from past clients is sometimes what potential clients needed to decide that you are the right one. Watch David Jenyns as he shares the importance of collecting proof, and why video testimonials are so important.
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Video Transcript: If it’s you’re first workshop, make it nice and easy. Then once you actually start running it, you want to capture everything.
I’m starting to go over the top now, it’s a little bit crazy. We’ve got two cameras up the back there, one up there, one over there, get a photographer in. The way I think about testimonials, at lunch, I usually get the clients who have worked with me in the past to record their testimonials first because they’ve already got the experience.
Then for people who’ve actually attended the workshop and are giving a testimonial on the workshop, usually we do them in the afternoon or at the end of the day. You already know if you’ve worked with me before. Probably at lunchtime, it would be good to go over and chat with either Daniel or Adrian. Someone will ask you just three questions, it’s really quick. I like to lead by example and it will really help me out. You know I’ll give you my best and if you can give me your best back, the world will be a better place.
So we need to capture everything, videos, photos, testimonials. On the day, you want to squeeze everything out of it. You want to make sure that you collect the proof. You want to really back up that your business delivers on the promises that it makes.
I wanted to mention how important this idea of proof is. Some people say, testimonials don’t feel right for my business. Dave is in an information or service based business, testimonials make sense there. But testimonials work everywhere, even for some of the biggest brands. I was looking around and I thought this was a really cool testimonial from Pandora of all things. (video)
I’m not going to go all the way through. That was extremely polished. Obviously they’ve got big budgets. We don’t need to go to that extent. But collecting proof, even the big brands are doing it. You’ve seen some of those car ads, they have the hidden camera inside the car.
I don’t know if you’ve seen these videos on YouTube. Someone will take someone for a test drive. They’ll capture ‘oh, this is such a great experience. It’s so smooth, I can’t hear the noise outside.’ They are these real case studies and testimonials. We live in a world where that big hurdle we have to overcome is trust. How can I know that you’re going to deliver on your promise? So the sooner you can start collecting the proof the better.
I set up that website daveraves.com. If you haven’t checked it out, it’s probably worth doing, just more from a marketing lesson. I’ve got hundreds of testimonials from the clients who we’ve been working with for years, many of whom are still here. Gary has been with me for a very long time. There are a lot of clients here who have been with me for a very long time. Jason and Karin have come to just about all of my workshops. I know their heads are on daveraves.com.
Take the lesson, this idea that you need to be collecting the proof. Get someone who was in the same place that your target market is prior to them becoming your client. What issues and frustrations did they have, why weren’t they sure? Then they took the next step, decided to work with you and they got a great result. Now what would they say to someone who was also considering working with you? That’s the before, during and after.
Video testimonials are important. You’ll be surprised how word of mouth can influence your reputation online. Learn how to harness this resource with Authority Content.